Driving Green Marketing in Fashion and Retail

Theodore K. Tarnanidis

Today, sustainability is a critical issue in the fashion industry. However, it can be challenging for fashion businesses to adopt green marketing strategies while keeping up with digital innovations. The book, Driving Green Marketing in Fashion and Retail , explores cutting-edge techniques to provide solutions to this challenge. It is an essential guide for fashion marketers looking to align their practices with environmental responsibility. As consumers become increasingly conscious of the environmental and social impacts of their purchasing decisions, fashion brands must adapt or risk being left behind. This book offers a comprehensive roadmap for embracing sustainability through digital marketing channels. From leveraging AI and big data analytics to implementing eco-friendly packaging solutions, each chapter presents actionable insights tailored to the modern fashion landscape.

• Format: Hardback
• ISBN: 9798369330494
• Publication Date: Sep 2024
• Availability: Not Yet Available - Pre-Order Now

Driving Green Marketing in Fashion and Retail

Theodore K. Tarnanidis

Today, sustainability is a critical issue in the fashion industry. However, it can be challenging for fashion businesses to adopt green marketing strategies while keeping up with digital innovations. The book, Driving Green Marketing in Fashion and Retail , explores cutting-edge techniques to provide solutions to this challenge. It is an essential guide for fashion marketers looking to align their practices with environmental responsibility. As consumers become increasingly conscious of the environmental and social impacts of their purchasing decisions, fashion brands must adapt or risk being left behind. This book offers a comprehensive roadmap for embracing sustainability through digital marketing channels. From leveraging AI and big data analytics to implementing eco-friendly packaging solutions, each chapter presents actionable insights tailored to the modern fashion landscape.

• Format: Paperback
• ISBN: 9798369351178
• Publication Date: May 2024
• Availability: In Stock - Despatched Within 5-7 Working Days

The Business of Sustainability in Fashion

Iva Jestratijevic

• Format: Paperback
• ISBN: 9781574419092
• Publication Date: Apr 2024
• Availability: In Stock - Despatched Within 5 Working Days

Cannon Mills and Kannapolis

Timothy W. Vanderburg

• Format: Paperback
• ISBN: 9781621904298
• Publication Date: Mar 2024
• Availability: Temporarily out of stock: Usually despatched in 14-18 days

Méliès Boots

Matthew Solomon

Examines the work of pioneer filmmaker Georges MÉliÈs in relationship to Second Industrial Revolution's advances in technology, transportation, and chemistry

• Format: Paperback
• ISBN: 9780472055586
• Publication Date: Sep 2022
• Availability: In Stock - Despatched Within 5 Working Days

The Branded Supply Chain

Gian Mario Borney

• Format: Paperback
• ISBN: 9788831322201
• Publication Date: Jul 2021
• Availability: In Stock - Despatched Within 5-7 Working Days

Waste in Textile and Leather Sectors

Ayşegül Körlü

• Format: Hardback
• ISBN: 9781789852431
• Publication Date: Sep 2020
• Availability: Temporarily out of stock: Usually despatched in 14-18 days

Clothing and Fashion in Southern History

Ted Ownby

The first volume to closely study the history of clothing and its relationship to work, power, and identity in the South

• Format: Paperback
• ISBN: 9781496829511
• Publication Date: Jul 2020
• Availability: In Stock - Despatched Within 5 Working Days

Textile Ascendancies

Elisha Renne

• Format: Hardback
• ISBN: 9780472074440
• Publication Date: May 2020
• Availability: Temporarily out of stock: Usually despatched in 14-18 days

Moving Forward

Matías Herrera Dappe

• Format: Paperback
• ISBN: 9781464815072
• Publication Date: Jan 2020
• Availability: In Stock - Despatched Within 5 Working Days

Management and Inter/Intra Organizational Relationships in the Textile and Apparel Industry

Vasilica-Maria Margalina

Numerous clothing industries face highly dynamic environments, and growth in this environment depends upon both external and internal factors. External factors are represented by aggressive competition and volatile product demand. Internally, the industry must face an increasingly shorter life cycle of the product and the need to innovate both product and organizational development. The competitive advantage of the industry lies in its ability to design a value-creating system based on the management of both external and internal relationships. The successful management of these relationships relies not only on successful customer relationship management but also on effective product supply and demand upkeep. Management and Inter/Intra Organizational Relationships in the Textile and Apparel Industry provides emerging research exploring relevant theoretical frameworks and the latest empirical research underlining the complexity of management applications within the textile industry. Featuring coverage on a broad range of topics such as consumer relationships, cultural identity, and organizational culture, this book is ideally designed for researchers, academicians, professionals, and students working in various disciplines including management, industrial organization, organizational behavior, human resource management, decision science, design science, and information and communication. Moreover, the book will provide insights and support executives and managers of the textile and apparel industry concerned with the ethic design, contamination, and the management relationships with workers, customers, suppliers, the community, and organizational development.

• Format: Hardback
• ISBN: 9781799818595
• Publication Date: Dec 2019
• Availability: In Stock - Despatched Within 5 Working Days

Whither Myanmar’s Garment Sector?

Nick J. Freeman

• Format: Paperback
• ISBN: 9789814843621
• Publication Date: Aug 2019
• Availability: Temporarily out of stock: Usually despatched in 14-18 days

Nanotechnology in Smart Textiles

Dharani Sabba

• Format: Hardback
• ISBN: 9781773615493
• Publication Date: Jan 2019
• Availability: In Stock - Despatched Within 5-7 Working Days

Through The Mill

Gail Cuthbert Brandt

• Format: Paperback
• ISBN: 9781771861502
• Publication Date: Oct 2018
• Availability: Temporarily out of stock: Usually despatched in 14-18 days

Raw Material

Stephany Wilkes

• Format: Paperback
• ISBN: 9780870719516
• Publication Date: Oct 2018
• Availability: In Stock - Despatched Within 5-7 Working Days

Child Labor Legislation in the Southern Textile States

Elizabeth H. Davidson

• Format: Paperback
• ISBN: 9781469613130
• Publication Date: May 2018
• Availability: In Stock - Despatched Within 5 Working Days

Interwoven

Rachel Corr

Interwoven focuses on the lives of native Andean families in Pelileo, a town dominated by one of Quito’s largest and longest-lasting textile mills. Rachel Corr reveals the strategies used by Indigenous people to maintain their families and reconstitute their communities in the face of colonial disruptions.

• Format: Hardback
• ISBN: 9780816537730
• Publication Date: Apr 2018
• Availability: In Stock - Despatched Within 5-7 Working Days

Fashion and Textiles

• Format: Hardback
• ISBN: 9781522534327
• Publication Date: Aug 2017
• Availability: In Stock - Despatched Within 5 Working Days

The Jackson Project

Phil Cohen

• Format: Paperback
• ISBN: 9781621902430
• Publication Date: Jul 2016
• Availability: In Stock - Despatched Within 5-7 Working Days

Knock It Off

Sara B. Marcketti

• Format: Paperback
• ISBN: 9780896729667
• Publication Date: May 2016
• Availability: In Stock - Despatched Within 5-7 Working Days